NIELSEN / NORMAN Nielsen / Norman Grouphttps://www.nngroup.com/Design Darwinism > mutations of design that gets better UX vs UI Don Norman: The Design of Everyday Things Don Norman: the term UX Don Norman: Emotional Design Nonlinear Reading Design for How people think Are you a cognitive designer? Human Centered Design Observe Test Iterate and Learn Focus on Results, not on Perfect UX Exciting Times for UX Role of Machines and Humans in UX Don’t drop the patient Democratizing Design (CANVAS) Design for the 21st Century Community Based Design Design for the Elderly TOP 10 WEB DESIGN MISTAKES