Interview a potential client to determine the needs they have for their business: this client can be a family member, a friend, a neighbor, a community member.

With UTTERMOST respect, and without violating any privacy issues, determine thoroughly their
• history / tradition
• philosophy
• context > target customer / audience
• strengths and weaknesses
• highlights in products and success stories
• marketing strategies
• market needs
• competitors / what makes them unique?
• future plans

You will do an individual public presentation on the results of your research.
I will pay close attention to the steps you followed and you will determine what is the best solution to their Pain Point (website, app, hybrid, social media strategy, etc.)

Each one of you will have 5 minutes MAXIMUM to present your research, and the goals to find the solutions for your client.