NIELSEN / NORMAN

Nielsen / Norman Group
https://www.nngroup.com/
Design Darwinism > mutations of design that gets better

ARTICLE

The UX Reckoning: Prepare for 2025 and Beyond
“Summary: In 2025, reevaluate tactics; use AI to deliver user value; and develop deep UX skills, instead of relying on toolkits.
It’s a tough time to be a UX professional. Pessimism, disillusionment, and frustration are widespread. Whether you have a UX job or you’re looking for one, you’re probably familiar with the feeling. Predictions for the future of UX are rife with pessimism, with few suggestions for what we can do about it. The bad news: a lot of the factors contributing to the current situation are outside of your control. The good news: UX has always been like this (more or less). And there are things you can do to improve your situation in 2025 and beyond.”
https://www.nngroup.com/articles/ux-reset-2025/

UX vs UI
Don Norman: The Design of Everyday Things
Don Norman: the term UX
Don Norman: Emotional Design
Nonlinear Reading
Design for How people think
Are you a cognitive designer?
Human Centered Design
Observe Test Iterate and Learn
Focus on Results, not on Perfect UX
Exciting Times for UX
Role of Machines and Humans in UX
Don’t drop the patient
Democratizing Design (CANVAS)

Design for the 21st Century

Community Based Design
Design for the Elderly
TOP 10 WEB DESIGN MISTAKES