Based on your research, following the philosophy, personality, and style of the client, present the look and feel of your finished product.

I will pay close attention to your choice of fonts, typography, color schemes and palettes. Padding, margins, spacing.

Feel free to modify the look and feel of the XD Prototype you created, but you must present a Design Proposal, justifying your choices for the finished product. Pretend that you are introducing this to the client, explaining your choices based on your client’s needs.

This not a glorified prototyping, this is the way the client would like to see their website as it would be finished. What images, videos, interactive components would you ad to make sure it is ready to be given to the developers? The website MUST look like a real website. Colors, Images, and Videos will be essential! You can use AI generated images, videos, archive footage, copyright free material to add all the bells and whistles to the finished site.

The presentation will take maximum 20 minutes per group.

You will be doing the general presentation of all the research to the client: include the updated and corrected Pain Point, and the website WITH explanations. Pretend that you will not be there to present it in person, you will deliver a full package with your complete solution, and it MUST stand on its own. Compile everything in a Powerpoint (you can embed videos, on PDFs you cannot).