The goal for this project was to learn how to develop a corporate identity. Through research, methodical design process, and strong technical and visual execution, we will present a new identity system for an assigned
corporation. A great deal of demographic and general market research was conducted in order to develop an understanding of corporate brand strategy and positioning in the national and global marketplace.
The company I received to re-brand for this project was Sherwin Williams.
The company I received to re-brand for this project was Sherwin Williams.