About

Johnnie Boden is a fashion entrepreneur and the co-founder of the British clothing brand Boden. He was born on June 1, 1961 to lieutenant colonel. He studied at Etons University in the UK in economics and politics. He launched Boden in 1991.

Mini Boden

In 1996, Boden launched a clothing brand for kids called Mini Boden. It is geared towards kids ages 2-12 years of age.

Expansion

Boden decided to expand his brand outside of Britain. He launched his first website in the UK in 1999. Boden was brought to the US for the first time in 2002.

Johnnie B

Johnnie B was launched in 2010. It is aimed mostly towards teens and tweens ranging from 10-16 years of age.

Video

View video