A Houston-born hip-hop artist and producer affiliated with Kanye West's GOOD Music
and T.I.'s Grand Hustle, Travis Scott became known during the early 2010s for his heavily
Auto-Tuned half-sung/half-rapped vocal style. Within seven years of his mainstream arrival
via West's Cruel Summer compilation (2012), on which he served as co-producer and featured
artist,
Scott attained numerous platinum singles as a lead artist, including a streak of
four that began with "Antidote," a single off his number three hit debut album, Rodeo
(2015). Scott followed with a pair of number one full-lengths, Birds in the Trap Sing
McKnight (2016) and Astroworld (2018), all the while assisting in platinum singles
headlined by the likes of Rihanna ("Bitch Better Have My Money"), SZA ("Love Galore"), and
Drake ("Portland"), and working extensively with Quavo as Huncho Jack. Whether leading or
supporting, Scott's presence was unmistakable, almost always colored with an array of
ad-lib trills including but not limited to "It's lit," "Yeah, yeah," and "Straight up."