TRAIN UP FIRST BRANDING
Goal For this project my team helped a startup company, Train Up First, create a well-rounded visual identity. We helped them create a well-rounded consistent brand with social, environmental and collateral assets.

Design Logic
We used the gradient in the company’s existing logo and used those colors to create assets that had a professional and modern feel, with the use of cool colors and activate photographs of happy people to make people want to use this product, which was a lesson plan to help teen athletes better themselves. This is why we used activate and happy looking images as well as calming colors to appeal to this young audience as well as their parents.

Tools
Photoshop, Illustrator, InDesign